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DESIGN & PROCESS STRATEGY FOR CHINABANK
AGENCY HIRE / ALLEN INTERNATIONAL - MY ROLE, SENIOR DESIGNER
This bank, based in the Philippines came to the agency in need of a rebrand & a re-design of their processes, both front & back of house. We took them from a bank still using typewriters that looked different from branch to branch to a well-planned out, aesthetically consistent banking retail branch, instantly recognisable as Chinabank.
ROLE FUNCTION = PROCESS ANALYSIS / PROCESS REFINEMENT STRATEGY / EXISTING BRANCH SPACE ANALYSIS / CREATION OF LAYOUT PRINCIPLES TO SUIT MULTIPLE BRANCH SHAPES & SIZES / PRESENTATION OF IDEAS
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